100% Fish Project
Iceland has always been a destination I’ve wanted to visit. Other than the obvious reason to escape the Florida heat, I would like to go because I hear they have fascinating landscapes of glaciers, volcanoes, hot springs, and waterfalls. It would also be incredible to see the Northern Lights. And it turns out Materials Science has a huge impact on their sustainability! In a world where industrial fishing often leaves a staggering 45–80 percent of a fish unused, Iceland has set a remarkable example—transforming nearly 90 percent of its cod catch into valuable products. This radical shift stems from the 100% Fish project, driven by the Iceland Ocean Cluster, a Reykjavik-based innovation hub where startups and established firms collaborate to extract maximum value from every part of the fish. This circular‑economy approach is already yielding impressive results. The fishing industry now contributes about 25 percent of Iceland’s GDP—despite a 45 percent reduction in total catch since 1981—while export revenues have more than doubled.
Fish heads and bones: Dried using Iceland’s geothermal energy and exported—especially to markets like Nigeria, where they serve as nutrient-rich soup bases.
Collagen and energy‑drink ingredients: Derived from fish skin, these are turning into trendy health products.
Skin grafts for medical use: Through the biotech company Kerecis, cod skin is being repurposed into wound‑healing grafts—one of the most innovative uses emerging from the 100% Fish collaboration.
Kerecis
Founded by Fertram Sigurjonsson, Kerecis specializes in decellularized Atlantic cod skin that promotes tissue regeneration, accelerates healing, and minimizes scarring—offering a safe, sustainable, and culturally neutral alternative to mammalian grafts. In 2023, the company was acquired by Denmark’s Coloplast for about $1.2 billion (a testament to both its effectiveness and commercial value).
Innovation
Iceland’s model shows that necessity and limited natural resources can spur innovation. By making full use of cod parts once considered waste, the country is not only boosting its economy but also reducing environmental impact and inspiring global industries to rethink resource utilization. What was once thrown away is now fueling health, medicine, and sustainable innovation.

References
Company, Fast. “Fast Company.” From Energy Drinks to Skin Grafts: How Iceland Uses 90% of Its Fish Waste, apple.news/AHauwxo7oTuqy2RD0tWG10Q.